Media Resources and Research Department records, 1959-2000 and undated.

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Media Resources and Research Department records, 1959-2000 and undated.

http://www.worldcat.org/oclc/49647520

The Media Resources and Research Department was responsible for media research and media planning support activities within JWT's Chicago Office. Collection primarily includes proprietary research reports on a wide variety of topics relevant to media planning, usage and evaluation. In addition, there are clippings, departmental administrative files, a U-matic videocassette; and writings and speeches of key departmental executives. Topics include general media planning and effectiveness research; studies on newspapers, magazines and other print media; broadcast and cable television viewing and television commercials; outdoor advertising research; radio advertising; video and VCR usage research; demographic research, especially on media usage among women, young people, and African Americans; and international media studies. Client-specific research includes case studies of Kodak; Kraft; the U.S. Marine Corps; and Warner-Lambert. There is also a small reference library of materials published by other research firms including A.C. Nielsen; Audit Bureau of Circulations; Daniel Starch; and Magazine Publishers Association.

6000 items (8 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7611751

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 12 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Magazine Publishers Association

http://n2t.net/ark:/99166/w6mh3hj3 (corporateBody)

United States. Marine Corps

http://n2t.net/ark:/99166/w6pp2x8f (corporateBody)

The U.S. Marine Corps was established on November 10, 1775. From the description of Papers, 1933-1945. (Naval War College). WorldCat record id: 754107146 The history of the Marine Corps Navajo Code Talkers dates from 1942-1945. In 1942, a white man by the name of Phillip Johnston, who had lived on a Navajo reservation for many years of his life, conceived an idea that he thought might help the war. He believed that the Navajo language, a verbal, rarely-written language, coul...

Warner-Lambert Company

http://n2t.net/ark:/99166/w6kq2qpr (corporateBody)

The A. P Critchlow Company in Florence, Massachusetts, which made buttons, daguerreotype cases and picture frames, evolved into the Florence Manufacturing Company by 1866. Their premier product, the Pro-phy-lactic toothbrush, occasioned a change in name to the Prophylactic Brush Company. In 1931, it was bought out by the Lambert Company. The Lambert Company merged with Warner-Hudnite Company in 1932 to become Warner-Lambert Prophylactic Division of Standard Oil of Ohio. The abbreviation of "Pro-...

Daniel Starch and Staff

http://n2t.net/ark:/99166/w61z81gh (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

Audit Bureau of Circulations

http://n2t.net/ark:/99166/w6mq23xr (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

A.C. Nielsen Company. Media Research Group

http://n2t.net/ark:/99166/w6zq1c31 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6cc864b (corporateBody)

Founded in New York, N.Y., in 1864; one of the world's oldest and largest advertising agencies. From the description of Media Resources and Research Department records, 1959-2000 and undated. (Duke University Library). WorldCat record id: 49647520 ...

A.C. Nielsen Company

http://n2t.net/ark:/99166/w67t1h9w (corporateBody)

Information from one of the reports indicates that A.C. Nielsen Company, located in Chicago, was at this point an engineering organization investigating, analyzing and reporting on the actual performance and use of methods, machinery, and material. From the description of [Product surveys]. 1923-1927. (American Textile History Museum Library). WorldCat record id: 48522687 ...